Global Business Intelligence

By on September 26, 2012


We sat down with leading software executive RENÉ GROSSRIEDER, VP of Worldwide Sales for the organization, as he tells us about MIR3; it’s innovative intelligence software and how it’s leading the marketplace by fast becoming the number one global business notification system, and of course, who Rene is when he’s not taking over the world.


MIR3, Inc. is an important message delivery platform or also known as an Intelligent Notification System. We are a privately held software company that is the premier provider of Intelligent Notification and response software for business operations, including crisis management, IT service management, corporate communications, customer relations, supply chain management, event management, or any area that needs reliable two-way notification for groups from one to many thousands.

In 1999, CEO Amir Moussavian, acquired the company, and ever since MIR3 has led the industry in providing easy-to-use, advanced and reliable emergency mass notification technologies to thousands of organizations around the world. Small companies, global corporations, government agencies and educational institutions use MIR3 technology to quickly reach any number of people, anywhere in the world, on a wide variety of devices, and quickly receive a meaningful response. This reduces the time to manage emergencies, saving lives and property, reducing IT downtime and gaining efficiency across the enterprise.

MIR3 services about 2,000 customers on a global basis with some of the largest fortune 500 companies. MIR3 has corporate locations a based in San Diego, USA and in London, UK.
Some accolades include:

• MIR3 has been named in the INC 500 Fastest Growing Companies 5 years in a row from (2007 to 2012)
• Deloitte Technology Fast 500 in 2009 and 2010
• Government Security News Best Mass Notification Systems 2011
• MIR3 Recognized as a Leader in the 2012 Gartner Magic Quadrant for US Emergency Mass Notification Services Market
• MIR3 Named to San Diego Business Journal’s List of 100 Fastest Growing Private Companies, 2010

RSF MAGAZINE: What is the business mission?

MIR3’s mission is to advance organizations and communities to new levels of achievement, efficiency, safety with the world’s most sophisticated, scalable, dependable and easy-to-use technology for real-time, two-way communication with populations of all sizes, supported by the very best customer service. With MIRS technology organizations now have a platform available for them to be able to contact hundreds of thousands of people simultaneously, with cascade notification capability, response system intelligence, which offers real time, live data to the organization. The data processing is priceless to any company seeking true intelligence within their contact systems.

RSF MAGAZINE: What are your current projects or involvements?

MIR3 is growing rapidly so I am very focused on helping our CEO operationalize the business and drive new revenue growth. I am currently hiring sales, sales engineers, lead specialists, and technical writers. I am also working on a phased approach to growing our International business. As a senior executive, there are many projects that I am involved with on a daily basis but really it’s a team approach. We have a great team and everyone is committed to helping one another. I am personally focused on cross organizational communication, customer engagement and enablement, and a global sales and marketing strategy for explosive growth. MIR3 has a great culture and I am happy to be a part of it.

From the product development perspective: We are constantly focused on INNOVATION— this is the key component of growth. This includes implementing multinational versions of the system and constantly re-modularizing the back end to enhance and improve usability and functionality. With technology ever changing, we are a constant work in progress.

RSF MAGAZINE: Where can readers go to find more information about your business and products?
You can find most of the information on MIR3 on our website at:

RSF MAGAZINE: If you had to give a piece of advice to business owners out there, what would it be?

There are many business owners that have far more knowledge about running a firm than me. I am a strategist and operator but I have not built a company from the ground up. I would look to our CEO to answer this and he would probably say “…it’s about the people and sometimes what most people overlook can be a person’s greatest asset to a firm. It’s also about loyalty and trusting in the key people to help run the business because one person can’t do it all. We all have a core competency and an owner must look for those key competencies in people and encourage them to develop and grow their skills.”

About Jacqueline Maddison

Jacqueline Maddison is the Founder and Editor-in-Chief of Rancho Santa Fe Magazine. She believes in shining light on the best of the best in life. She welcomes you into the world of the ultimate luxury lifestyle.

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